In September 2018, Season 3 of Pip Ahoy! launched on ITV's brand new dedicated pre-school block littleBe. the ITV deal saw the acquisition of all the 78 episodes as well as the Christmas Special. The channel launch was supported with an extensive promotional campaign across the ITV networks with Pip leading in its TV trailers and advertising spots.
Pip is aired daily in the 11.30am primetime slot and is said to be performing very well for the channel where it is considered a 'strong and reliable title'. Recent ratings indicate that in this time slot, Pip Ahoy! outperforms both Cartoonito and Tiny Pop. This is a very encouraging start given the littleBe block launched only 3 months ago...
To read more please download CHF Media's Q1 investor brochure, found here: CHF-Investor-Brochure-Q1-2019.pdf