ROXi had great results in Q4 2018 following the launch of the infomercial and direct retail TV strategy with strong sales in the UK.
The same process of optimisation has now commenced in the US, and once optimised, ROXi will increase marketing spend in that market too.
Management are excited about a significant software update to be launched shortly, which will radically enhance the user experience on existing and new ROXIs by way of a migration to a React Native engineered highly performant User Interface. React Native is a new and innovative technology built by Facebook.
In 2019, ROXi will ramp up the scale of the business buying more stock and ramping up marketing spend, developing enhanced hardware and further developing paid for premium content to capitalise on the user base.