Saltee Skincare Limited have created a portfolio of luxurious, clean and quality sun protection.
Currently the market is locked in polar disparity with the market leading alternatives being French pharmacy, Medical corporations or for children. Saltee is a fresh brand in a perceived boring category. The company feels they have created a fun and inclusive brand experience, which remains attainable but premium.
The global sun care market is currently quite concentrated in nature; however, it is projected to witness stiff competition in the next few years. According to research, in 2015, the global sun care market was worth $15.83 billion and is projected to reach a value of $24.91 billion by the end of 2024. In recent years organic and natural personal care products have become a major segment in the cosmetics and wellness market and stringent regulations promoting the use of organic materials in the skin care industry is likely to propel market growth.
The Company are now hard at work entry planning for the Australia launch (Q4 2019) and US launch (Q1 2020) and have begun a US compliant formulation of the existing SKU’s which will also make them “reef safe”. This is becoming increasingly important amongst consumers alongside vegan and cruelty free (boxes the company already tick). In these markets the company report that they intend to partner locally with retailers and distributors and have several active leads.
|Sector||Luxury Skin Care|
|Aim of funding||Growth|
|HMRC Advanced Assurance received||Yes|
|Envisaged investor exit||Trade sale or IPO|
|Targeted return||3 - 5x capital invested|