Miappi
Miappi is a leading software platform for collecting, curating and displaying consumer stories on a brand’s marketing campaigns.
Miappi is a mature end-to-end visual marketing platform that uses powerful AI tools to make it easy for marketers to discover authentic consumer stories, manage the digital rights to that content and to distribute the most impactful media to marketing channels and ecommerce.
Using Miappi, marketing teams can tap into an always-on stream of authentic content. That means brands can save time and spend more time and more on budget creating or commissioning their own content.
User-generated content drives increased customer engagement at the same time as saving you money. Brands use Miappi to make consumer content 'shoppable’. Call-to-action buttons take the consumer to ecommerce pages to boost conversions.
Clients include Unilever (global framework agreement signed September 2018), Marks & Spencer, Camper, Heineken, Merlin Entertainment.
| Product | SaaS Visual Marketing Platform |
|---|---|
| Sector | Marketing Technology |
| Aim of funding | Growth funds to expand Sales & Marketing |
| HMRC Advanced Assurance received | Yes |
| Envisaged investor exit | 3 to 5 years |
| Targeted return | Over 6x capital invested |