Torafugu Tech are building a personalised life insurance product to help individuals with pre-existing health conditions reduce premiums by managing their disease.
The app based solution uses the latest in AI and Machine Learning to analyse the customer’s existing digital footprint utilising data found in their smart watches and mobile phones. This provides real-time information which enables the app to calculate new predictive disease risk scores with a 99.2% accuracy. The personalised user experience not only gives insight into how someone’s health can change over the course of the policy but provides the customer with the opportunity to have the cost of their insurance dynamically adjusted on a monthly basis.
Aside from the risk profiling aspect of the app, the product also gives customers the opportunity to translate their personal lifestyle data into actionable information via behaviour nudges, rewards and gamification.
Members are motivated to reduce their insurance risk in the long term by following the guidance of the app and in turn can notice an improvement in their overall health and wellbeing.
|Product||Insurance Mobile App|
|Aim of funding||Growth|
|HMRC Advanced Assurance received||Yes|
|Envisaged investor exit||Trade Sale or IPO|
|Targeted return||In excess of 3-5x invested|